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Web Site Audits
Want more from your Web Site?
Put your Web Site under our microscope and we’ll show you how to drive more traffic, donations, actions, awareness, membership, email sign ups, sales – whatever. No matter what your goals, RedBoots can show you how to turn your lackluster, mediocre Web site into a high performance machine that helps your organization operate at full potential. Our comprehensive Audit includes in-depth analysis of:
| Program Goals Performance: Fundraising, Advocacy, Education, Sales, Membership |
Visibility Performance: General visibility online; Rankings in Mainstream search, News search, Alt search, Vertical search, Blog and Feed Search, etc. |
General Performance: Design/Navigation/ Usability |
| How does your Web site perform against program goals? |
How visible is your Web site? |
How well does your Web site convert visitors? |
| Traffic and Log File Analysis |
Keyword Research and Online Buzz score |
Layout and Graphics |
| Conversion Data Analysis |
Search Engine Rankings Analysis |
Downloading |
| Competitive Analysis |
Inbound Link Analysis |
Uniformity and Legibility |
| Marketability of Site |
Code/Site Structure Review |
Navigation Structure |
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Content and Copy Review |
Forms |
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Search Traffic Potential |
Usability |
The deliverable is a road map that will help you answer questions like:
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Why aren't more people visiting our Web site?
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How visible is our site online (in search engines, blogs, links from other sites, etc.)?
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How much traffic could we drive through online marketing?
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How can we use online marketing to build better relationships with various target audiences?
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Why do visitors leave before donating, acting, signing up as a member, etc?
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What can we do to improve our conversion rates?
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Why are our competitors doing so much better in the online space?
And most importantly: How do we get from where we are now to where we need to be?
A poorly performing Web site can damage your brand, your credibility, your institutional funding, your individual donor retention rates, your market penetration and your target audience reach. RedBoots can put you back on the right track with a simple Audit. Call us today. 703-556-6950.
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info@redbootsconsulting.com | 703.556.6950
