Opt-in, Permission Email Marketing

What is opt-in, permission email marketing?
Opt-in permission email marketing is the practice of delivering email communications to individuals who give their affirmative consent (ideally, check a box) to receive specific email communications from your organization.

How Email Marketing can help you:
Opt-in permission email marketing allows you to "speak" one-on-one with prospects, constituents and customers. Using the power of databases, you can even personalize your email communications to an individual's interests and prior interactions with your organization.

Opt-in, permission email marketing is the ultimate customer relationship tool.

How RedBoots can help you with Email Marketing:
RedBoots will help you develop a complete email marketing program - whether your goal is to launch an online newsletter, targeted email marketing campaigns, or both.

We'll help you improve the ROI of your current email marketing program or launch a brand-new program.

RedBoots will:

• Develop a measurable, strategic email marketing program in accordance with best practices of opt-in, permission email marketing.
• Create an email communications calendar targeted to your organization's programs and goals.
• Establish email marketing metrics that can be measured for optimum ROI.
• Provide recommendations on how to optimize your Web site and other communication channels to build your opt-in, permission list.
• Identify and create targeted, appealing email content for your unique audience.
• Develop a content and design template for your email communications.
• Provide initial and ongoing strategy on testing email content variables, such as subject lines and formatting.
• Identify and evaluate the right email marketing technology provider for your needs (or work with your current provider).
• Execute an online survey of your Web site visitors to determine the strongest content direction for your audience.

RedBoots' consultants will provide all or some of the above services, dependent on your individual needs.

For more information on these services, send us a request information form or phone us at 703-437-6655.

More Resources on Email Marketing