The Story of a Texan and a New Yorker

Long, long ago (back in 1998) there were two Internet Consultants who worked for a big Web services firm. Although they were at least a decade older than their peers, they joined the ranks of internet cool. They wore all black clothing and funky t-shirts under their suits. They spoke in code. ("Can we talk about scalability, bandwidth, and integration of end to end architectures in web-ready communities?") And yet, on close inspection it was clear that they were misfits.

They weren't twenty-something internet cowboys. They were marketers. They had a job history with major companies and nonprofit organizations, and a track record of marketing success in (yikes!) conventional media. They were trained to expect -- and deliver -- measurable results. And, having built complex Web sites, they knew the difference between a great idea scribbled on a storyboard and a concept that could be effectively implemented on the Web.

One day, on a cross-country flight to the West coast they began to speak of their predicament and -- in hushed tones -- the years BI (Before the Internet). Their internet cool uniforms were safely packed away and both happened to be wearing their signature red cowboy boots (another shared passion -- and remaining relic -- from their past lives). Like Dorothy, they began to think of home (or a home page perhaps). Clicking their heels together, they visualized a fully integrated world, where organizations use the Web as an equal -- and cooperative -- partner with other communications channels, such as direct marketing and print.

By the time they landed in L.A., RedBoots Consulting was born. The philosophy: Success on the Web is dependent upon practicing tried and true business and marketing principles, combined with the strategic use of technology.

Ever since that fateful day, RedBoots has applied their unique -- and rare -- combination of technical and marketing expertise to help their clients succeed both on and offline.